Advoice Advertising
The Importance of Advertising During a Crisis

The Importance of Advertising During a Crisis

Do you offer a product or service that helps people? If so, then now is the most critical time in recent history to be advertising your products or services to business owners who need your help. First responders are trained to run toward danger, not away from it, in order to help those who are in peril. Their goal is to help prevent others from being hurt in dangerous situations. These are the scenarios in which first responders are needed most. 

A lot of people and businesses are now in dangerous situations due to the COVID19 virus. Many will be hit hard financially through a loss of business that is not their fault but regardless of that fact, cannot be avoided. What your product or service has to offer can help these business owners avoid a dangerous situation – like potentially closing their doors. In these situations, you need to consider your product or service as lifesaving as that of a first responder. 

If your business has been more focused on how you profit from your customers or what you can get out of the relationship, then you need to have a mindset shift and ask yourself what your customers are getting out of their relationship with you. If you’ve made a misstep with a client, it’s time to compensate for this, find out what they need, and discover how you can deliver it. It is time to step up and fix your mistakes. The ability of clients to financially tolerate poor delivery and/ or poor results is going to vanish. When times are tight and money is tough to come by, business owners are not as tolerant of less than stellar service. However, people will find the money to pay for things that help them even during the darkest of economic times. 

Delivering superb products, services, and customer service with heart will help you convince clients or potential clients to spend their ad dollars with you. Know that your clients are human beings, not ATMs. They experience the same emotions as you do, and during times of crisis, they are just as nervous and confused. Your help is what they need right now probably more than you can even imagine. The service providers who go out of business in the next few months will be those who fail to help their clients. It’s that simple. 

There has been an unprecedented shift in how we do things, and this is changing almost daily. If you don’t know how to pivot and shift with the times, the time to learn is now. Those who survive the longest in business are the ones who change when necessary. Your success will depend on how much you understand what people need and give it to them with a heart of service. If you aren’t good at that yet, you can learn. It all comes down to understanding and knowing what people need right now and getting as good as you can at giving to them. If you’re not sure what your clients need, think about what you need. They are no different from you. 

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The most important thing to remember about advertising during the current crisis? Don’t stop now! You can help others get through these hard times. Yes, you. You can be the service provider who props up struggling businesses – businesses that employ people just like you. The people who buy products and services so businesses can continue to employ people. The best and fastest way through any trial is by helping others. There really is no better way. 

For a great example of a heartfelt, appropriate ad for these times, watch this commercial from Guiness: